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It's the first step in service innovation
If "thought leadership" was not a contender for phrase of the year in recent times, it should have been. It's a motherhoodand-apple-pie-flavored bite of business jargon defined by Business News Daily as "the honest and admirable ambition of being viewed as a credible industry expert, one who cuts through the 'noise' and offers something worth listening to." There's lots of talk about thought leadership, but what does it actually mean, and why is it valuable for growth-minded accounting firms?
The innovation two-step
We all know that innovation is essential if you want to remain relevant to your clients and prospects, and competitive among your peers. But many firms struggle with how to do it. Well, more than a boardroom buzzword, thought leadership is the first step in the process of service innovation. The second step is development and execution of the innovation itself.
Market shake-ups are predictable. And they are an important opportunity to invest in thought leadership. Whether you're selling...