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Following layoffs unveiled earlier this month (Cfax, 2/13), MTVN on Wed unleashed a flurry of reorganization announcements for its ad sales and affiliate marketing units. The net will reshuffle its ad- sales division, realigning its channels into 3 demo-specific, strategic selling "clusters" joined by specialized units within the ad sales div, including digital ad sales, and the new MTVN Brand Solutions and MTVN Generator units, which focus on client partnerships spanning MTVN's brands, and new business opportunities, respectively. MTVN chmn/CEO Judy McGrath said the "holistic approach" will help "bring our marketing partners closer to the fans of our portfolio of multiplatform brands." Clusters include: Kids and Family, grouping ad sales from the Nickelodeon brands and Nick at Nite under evp Jim Perry; the MTV, The N, Logo and VH1 cluster under evp Sean Moran; and Entertainment, grouping Comedy Central, Spike TV, CMT and TV Land under evp Jeff Lucas. Cluster leaders will report to Hank Close, pres, ad sales, MTVN, as well as to the presidents of the respective MTVN groups--MTVN Kids & Family, MTVN Music and Logo Group, and MTVN Entertainment Group--they serve. In addition, several svps in ad sales will adopt new responsibilities: Dan Lovinger as svp, ad sales, MTV 360; Jim Tricarico as svp, ad sales in the Kids and Family cluster; Neil Holt as svp, ad sales, CMT; David Lawenda as svp, ad sales, VH1, The N and Logo; and Tom Watson as head of sales for Logo. Meanwhile, MTVN and BET Networks will reorganize their affiliate sales and marketing group under newly appointed evp Denise Dahldorf and "rebrand" the group "Content Distribution and Marketing, MTVN and BETN." As part of the restructuring, MTVN announced several related promotions: Samantha Cooper, Meg Lowe and Courtney Menzel have all been promoted to the svp level, responsible for leading MTVN's distribution efforts across all platforms, with all partners. Juliette Morris will take over the department's marketing arm, as svp, content distribution marketing MTVN and BETN. All will report to Dahldorf. Greg Clayman, svp MTVN Mobile Media, and Jason Witt, svp, online distribution and partnerships MTVN Global Digital Media, will continue to manage mobile partnerships and portal deals, respectively. Clayman and Witt report to Mika Salmi, pres MTVN Global Digital Media.