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Clear leadership and vision put Cary, NC, agency on a positive path
MicroMass had a good year in 2012. After a flat 2011, revenue for the Cary, NC-head- quartered firm rose to $10.3 million-very close to the goal of a 20% increase.
The agency's partnership model, instated in 2011 when COO Jeff Burkel, EVP Alyson Connor and CFO Phil Stein all became partners, shifted a bit after Burkel left last year to pursue other interests. Connor became president, and Stein became CEO. They say the change wasn't disruptive.
"We have clear leadership and a clear mission aligned solidly around our behavioral-based approach," Connor says.
One of the biggest highlights of last year was the formal establishment of the Health Behavior Group, led by 12-year MicroMass veteran Jessica Brueggeman.
"The Health Behavior Group is our strategic con- sulting offering," Connor says. "Behavioral science has been central to our work for clients for many years, but we hadn't made a concerted effort to market...