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135 West 50th St. New York, NY 10020 212/445-6100 http:// www.workingmother.com
Change is in the air at Working Mother, a monthly publication of WorkingWoman Network Inc., and sister to Working Woman magazine. Good Housekeeping veteran Lisa Benenson joined the book in January as editor-in- chief, and has since brought a handful of new editors on board. The 20-year- old title also received a makeover last month. Now publishers are gearing up to launch a sibling Web site this fall (http://www.workingmother.com), which will draw roughly 30% of its content from the magazine. Content still focuses on business and lifestyle issues affecting working moms (duh), with a heavy emphasis on advocacy for family-friendly work environments. Total readership: roughly 2.5 million.
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Working Mother covers a broad range of parenting, health, safety, beauty, technology, personal finance and career/professional development issues. A new section called "The Mommy Network" replaces the "Parenting" section as of the June issue. "When you're an at-home mom, you talk to other mothers over the...