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It would seem that the road to NATPE was relatively trouble-free for Worldvision Enterprises president/ ceo John Ryan, who focuses on domestic operations, and executive vp/coo Bert Cohen, who runs international sales. After all, Pictionary, a half-hour fall strip hosted by Alan Thicke that will also feature celebrities, is one of the few new shows that station reps agree is hot.
Worldvision also has Sunset Beach. The just-launched NBC daytime soap from drama king Aaron Spelling is coming to NATPE, increasingly an international bazaar, with many of the major overseas markets already sewn up.
But even in the best of all possible worlds, there are difficulties. In the case of Pictionary, Worldvision has to hope that the new game show is appealing enough for stations to make room in their already extremely tight fringe and access time periods. A lone half hour is always a harder sell; the question remains as...