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Partnership With The Make-A-Wish Foundation Is Part Of The Plan.
SAVANNAH, GA - Forgive the folks at Luxaire, a division of York International, if they are feeling a bit "charitable" these days. They've got good reason to.
In a major effort to associate its brand name with caring and charitable organizations, Luxaire rolled out its plans for marketing its brand name to consumers in 2002. A big portion of the plan is its forthcoming partnership with one of the country's most recognizable charities, the Make-A-- Wish Foundation.
At a recent meeting, Luxaire distributors were given a preview of the plans by Doug Widenman, Mark Ritz, and Sean Hall. Each man presented an overview of the changes that will take place in the coming months.
The charitable partnership was greeted with enthusiastic support. In a nutshell, Luxaire is planning to make donations from the sale of Luxaire equipment to their dealer's local branch of the MakeA-Wish Foundation. The...