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Luvs loves that purple dinosaur. Cincinnati-based Procter & Gamble has teamed its Luvs diaper brand with Barney's Great Adventure: The Movie in hopes of generating more sales for the product. According to P&G officials, Luvs diapers will feature fastening strips with images of Barney, Baby Bob and BJ. Also, approximately nine million multi-layered Barney sticker packets will be distributed on Luvs packages and Barney movie posters will be displayed at retail.
