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A velvet rope is increasingly being used by many brands onlineSometimes the success of a party is all about inviting the right people rather than just letting anyone through the door. Blocking access may fly in the face of the open spirit of the internet but a velvet rope is increasingly being used by many brands online.
This isn't about subscriptions, the ongoing paywall debate among publishers, it's about handpicking your audience. Our cover story illustrates how FMCG giant Unilever is going much further than merely listening to its...