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Like many technology companies that sell Internet software, Kinzan.com's tools help its customers establish Web businesses. But Kinzan.com has added a unique twist: Its products and services let companies inject local flavor into their Web presence-while still centrally controlling the site content and brand. "We believe that brand, just like existing physical-world brand, is going to become critical in the virtual world," says Gari Cheever, president, CEO, and co-founder of Kinzan.com.
Kinzan.com's software includes the requisite E-commerce tools: Siteman, a Website creation tool; and Siteman Storefront for building catalogs, fulfilling orders, and processing transactions. Companies can use the tools to design Web-site templates that govern the overall look and feel of sites so they can control use of branding and logos. A...