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If your on-line sales are sagging despite your best efforts to produce a dynamic, interactive Web site, then Shannon Ryan wants to talk to you.
The CEO of Buystream.com believes he has the electronic remedy to quell those troubling on-line sales blues -- Buystream Merchant (BSM), a strategic intelligence software package that tracks visit-to- buy ratios on e-commerce sites and actively optimizes the visitor experience to close more sales on the Web. Ergo, e-tailers get to know on-line visitors while developing their Web sites to match customer's technical capabilities. Ryan said the result is an increase in sales and a greater sense of customer loyalty.
"In the e-commerce world or in any retail environment, to be successful you have to identify a pain," he said. "The pain in the e-commerce world is less than two per cent of everyone who visits a Web site actually buys anything; 75 per cent of all (on-line) shopping carts are abandoned."
Specifically, BSM monitors the factors that affect on-line purchasing behaviour. Aspects such as TechnoClusters (the grouping of on-line surfers by browser capability), loyalty, time zone, time of day and language preference are all...