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BEAUTY
* The actor and activist is the new face of the green (bud) movement.
Agit-queen Jane Fonda has never shied away from controversial subjects, from speaking out against the Vietnam War to getting arrested during her Fire Drill Friday climate change protests. Now she's lending her face to the burgeoning green (bud) cause, too.
Fonda has signed on to be the newest ambassador for Los Angeles-based hemp and CBD personal-care brand Uncle Bud's. The announcement was made via (what else?) a dance video filmed during lockdown and posted to her 1.3 million Instagram followers, featuring three of her favorite products. There's an activism angle as well: Uncle Bud's will donate 1,000 units of its Hemp Hand Sanitizer to L.A. homeless outreach program Safe Place for Youth on behalf of Fonda, and an additional unit for each repost and tag accrued over 48 hours following the initial post.
"Jane is iconic and she touches many areas we are in, from pain relief to beauty, and she's an activist and hemp is a green product," said Uncle Bud's cofounder Bruno Schiavi, who has had his own colorful history in the industry, including launching the Nineties-era PocketSock, the Kardashian Kollection, and taking Uncle Bud's from single product to multimilliondollar, 72-sku mass-market brand in 18 months, with pain cream, eye serum, lip balm, dog shampoo and more.
The brand, which is also linked to Toni Braxton, had planned to launch hand sanitizer in October but rolled it out in March in response to the COVID-19 pandemic. "We had to pivot," said Schiavi, noting that they also had to scrap a photo shoot planned with Fonda, asking her to film her own launch announcement at home instead.
Even though production of the seventh and final season of her Netflix hit "Grace & Frankie" has been sidelined, Fonda has been keeping busy during the pandemic. For one, the 82-year-old has become a TikTok sensation, donning...