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IPG Mediabrands has acquired Stickyeyes Group, the search and content agency, in a deal worth more than pounds 20m as it aims to strengthen its digital media division.
Stickyeyes will retain its name. Chief executive Craig Chalmers, who is on an earn-out, will become its chairman.
Craig Lister, EMEA managing director for search and social at IPG Mediabrands, told Campaign that the addition...
