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Mention the name "Konter" and one automatically thinks of real estate. That's normal in the Savannah area.
In the future, we may mention the name "Konter" and internet business will pop into our minds.
Using his background in real estate management, Stanley Konter is doing business on the internet beyond what many computer gurus can only dream of. Whether acting as an ISP (internet service provider) or a web site developer, Konter has blazed new trails on the information highway that are well worth studying.
Recognizing the business possibilities of the internet in his own business, Konter Management Co., Konter created in 1995 a web site called RenterNet and a complementary multimedia presentation. With start-up expenses of about $40,000, Konter launched a regional marketing effort that covered rental properties in Savannah, Jacksonville, St. Mary's and many areas between.
RenterNet kiosks are positioned in high-traffic areas, where with the click of a button available properties are displayed . The property page shows two full color photos and all vital information on the property. The screen provides a plain English description of the features. Prospective tenants automatically receive a printout with property information, name, address, and phone number for the property.
RenterNet has about 400 pages on the internet. Each of the rental properties is charged approximately $12.50 per month for the listing service. RenterNet may be found on the internet at http //www.Renternet. com.
"Although we had to start our own ISP--because the business aspect was missing," said Konter, "RenterNet is now a profitable operation after less...