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IBM, Unilever and SAB Miller are set to be among the first global advertisers to launch on Intel's Viiv platform, the company's multi- million pound vision for the digital home.
The brands are set to become the first to fully embrace IPTV by launching dedicated brand channels on the platform.
Viiv is Intel's attempt to become the hub for the digital home, eventually enabling Viiv customers to be able to transfer content such as music and video between PC, mobile and TV via wireless technology. Content...