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You won't see any frills, shelves or points for convenience," says Mere UK business development manager Aleksandr Chkalov. "Because we are focused only on the offer. The most important thing in our store is the price tag. It must be the lowest of any on the market."
Russian-founded Mere is an ultra hard discounter, claiming to undercut the likes of Lidl and Aldi by 30%. The method is clear. Yellow sheets of A4 stick to the side of pallets showing the name of the SKU they contain and its price in bold font.
The first Mere store in the UK, located on the site of a former Nisa in a quiet Ribbleton shop parade, has been stripped of luxuries like plastering and chiller cabinets in favour of exposed blockwork walls and a refrigerated cold room.
Weekly shop At present, the cold room contains a single meat SKU, Riley's...