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A campaign for Swedish furniture store Ikea in Singapore and Malaysia has reached a huge audience online, garnering over 9 million views since the video was uploaded to YouTube last week.
The campaign revolves around a short video clip that introduces Ikea's 2015 catalogue in a manner that parodies the current obsession with modern technological gadgets such as tables and smartphones, and done in a style that mimics how Apple often markets its popular consumer products.
The...