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This week, guest retailer Iceland came out victorious in what was one of the tightest Grocer 33 races of recent months.
The frozen food specialist scored 77 points after our mystery shopper described a trip to its Food Warehouse store in Boulevard Retail Park, Speke, as an "easy, enjoyable shop in a very pleasant environment". The aisles were wide and bright, with good signage all around. The store was clean and overall standards were "excellent".
Staff were one of the highlights - easy to find, friendly and helpful, and often taking time to explain why a product was not stocked. As the store was relatively small, five of our items were not stocked. But overall availability was good, and our visitor said this was "the most relaxed" shop she had ever made on a Saturday.
Waitrose's Poynton branch came a close second with 75 points. The January savings offers caught the eye of our shopper as she walked in. Inside, the food counters were attractively presented and well stocked, and customers were "served in good time".
Although the checkout assistant "lacked enthusiasm", shop floor staff were helpful and attentive. Availability was fairly good, with only two items out of stock and one not stocked.
A one-point difference saw Asda take third place. Its Gloucester superstore had an extensive range in food (including several "attractive" fresh counters), home and clothing. Our shopper particularly highlighted the fitness clothing display and flower stands.
While the store was generally well stocked, some shelves were empty (though duplicate stock was available, stacked up on a higher shelf). At the same time, there was lots of restocking activity taking place that avoided being obstructive. Our visitor bought 30 items as three were out of stock, but she would "definitely return".
Fourth place saw a tie...