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[BEIJING] WHEN HUNG HUANG relocated from New York to her native Beijing in 1991, she had no idea a nascent career in investment consulting would lead her to the helm of a Chinese media company.
As CEO of China Interactive Media Group, Ms. Hung, 44, now connects advertisers, particularly luxury marketers like Bulgari and Tiffany, with local consumers through print, TV, online and mobile content. At the same time, she's helping newly affluent Chinese find their footing with unfamiliar designer fashion brands, five-star hotels and fine wines.
CIMG's transformation into a major media operation happened almost by accidentin 1996, when Ms. Hung, then a partner at Standard International, and colleagues were approached by the owner of Look, a struggling high-end fashion title.
They took over the magazine and relaunched it as iLook, to make a dear distinction between CIMG's Chinese-language magazine...