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Sharp, Byron. How brands grow: what marketers don't know, by Byron Sharp and the researchers of the Ehrenberg-Bass Institute. Oxford, 2010. 228p bibl ISBN 0195573560, $39.95; ISBN 9780195573565, $39.95
In How Brands Grow, Sharp (Ehrenberg-Bass Institute, Univ. of South Australia) attempts to "clash with conventional wisdom" in the field of...
