Content area
Full Text
KTS Research Inc. of Durham, N.H., has created a Windows-compatible software product designed to help newspapers expand their classified advertising through kiosks placed in shopping malls and other high-traffic areas.
KTS will license the software to sponsoring area newspapers for $5,000 a year. The newspaper sets the length of advertising schedules and corresponding prices for various ad categories. KTS receives $1 for each ad placed.
The kiosks have interactive, "user-friendly" touch screens controlled by computers that allow customers to search through thousands of listings. Typically, an ad consists of a picture with a sentence or two of information.
The database is divided into a number of categories, similar to classified sections of most newspapers. The software holds all the ads from the sponsoring newspaper's classified section in addition to those entered at a kiosk.
John...