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POSITIONING
'Global' match touts Champions League sponsorship. BY DEANNA ZAMMIT
HEINEKEN THIS WEEK will break a global campaign promoting the brewer's EUFA Champions League sponsorship that will be seen in 154 countries by about three billion soccer fans.
In the three-minute spot, "One Big Game," via freshly ensconced agency StrawberryFrog, New York, two teams play a night match in a stadium filled with screaming fans. When...
