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Campaign Halifax ISA Promise
Client Halifax
PR team In-house
Timescale September20io- ongoing
Budget £5,000
The UK savings industry relies on archaic, paper-based systems to transfer money between ISA providers, and the problems this has caused have been the focus of media attention for several years.
Halifax has invested in improving its own ISA switching procedures and campaigned for the industry to follow suit.
The PR team wanted a campaign that would promote the work Halifax has done to resolve savers' complaints and drive wider change within the UK ISA market.
Objectives
* To raise Halifax's profile
* To generate ISA switchers with the launch of a 'best buy' ISA account
* To encourage customers to open an ISA now...