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INTERNET BUSINESS NEWS-(C)1995-2013 M2 COMMUNICATIONS
Half Price Books' digital marketing campaign on Facebook (NASDAQ: FB) and email drove nearly 14,000 in-store sales with a coupon sent in February powered by global cross-channel digital marketing leader ExactTarget (NYSE: ET).
Using ExactTarget Email, SocialPages and SocialEngage, the retailer launched a "Booklover's Weekend"...