Grocers tap cash-back platform to spur shopper return visits

Four food retailers — Cardenas Markets, Woodman’s Market, Vicente Foods and Lunds & Byerlys — have enlisted the GetUpside cash-back promotional platform to boost shopper engagement.

Washington-based retail technology provider GetUpside said this week that the additions expand its total grocery store locations to more than 175, as well as its geographic footprint in the supermarket channel. Cardenas Markets brings grocery coverage for the platform in the Los Angeles, Phoenix, San Francisco Bay Area and Las Vegas markets, while Woodman’s Market provides reach in the Chicago area, Lunds & Byerlys in the Twin Cities and Vicente Foods in Los Angeles.

GetUpside’s solution connects customers with local businesses and uses personalized cash-back offers to entice them to transact. The cash-back offers are delivered via the free GetUpside mobile app...