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Before founding GoLite, the careers of Kim and Demetri Coupounas included Harvard MBAs and White House experience, while their leisure time involved climbs to the highest points in each of the 50 states. "We were frustrated consumers," said Demetri of the heavy-duty (and therefore heavy) packs, tents, and sleeping bags they were hauling. "Now we're building stuff that we actually want." GoLite products are designed to be used in conjunction with one another - a pack loaded with a shelter and sleeping bag weighs as little as five pounds. The market reaction has been strong, and distribution has grown from 30 dealers in 2000 to more than 300 today. Retail prices vary. Made by Golite LLC, Boulder, (888) 546-5483 or (303) 546-6000, www.golite.com. Available at mountaineering and backpacking retailers in Colorado (see the 'DealerFinder' link on the Web site).