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Dealer Kirk Carroll wants General Motors dealers to like his Facebook page.
Specifically, he wants a lot of GM dealers to click "like" on a reserved Facebook page he created called: "GM Facility Image."
Carroll owns Carroll's Auto Sales in Presque Isle, Maine, which sells about 200 new Chevys, Buicks and GMCs a year.
Yet, like other GM dealers, he expects to spend a hefty sum on facility changes as part of GM's Essential Brand Elements program. He hopes dealers will use the "GM...