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The youngest demographic of workers — and how they will change the future of work — has been one of the most talked about topics by employers and HR leaders. But what do Gen Z employees have to say for themselves?
In 2021, Gen Z made up only 11.6% of the workforce, according to the Bureau of Labor Statistics. Yet that number will grow, along with new standards and demands that employers will need to react to if they want to recruit and retain these workers. But is anyone really listening? It doesn’t seem like it, says Danielle Farage, a Gen Z marketing director for marketing firm Cafe.
“There's all this talk about us, but who's including us in the conversation?” Farage says. “We don't have many advocates.”
Gen Z feels the most misunderstood in the workplace — more than three quarters of Gen Z employees feel they’re being ignored by their manager, according to a study by UKG Workforce Institute, a workplace education think tank. For many, the age gap between them and their managers makes it hard to communicate, but that gap can be bridged.
Read More: Everything employers need to know about Gen Z in the workplace
“When I think about Gen Z, it all goes back to how we think about ourselves as consumers and our identity and what that means,” says Meagan Loyst, 25, an associate...