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Seattle-based FreeShop.com (FSHP) April 13 announced it will join forces with San Francisco-based NextCard (NXCD) to develop a co- branded credit card for its customers. Users of the FreeShop NextCard can take advantage of NextCard privileges, including a one- click NextCard Concierge wallet that remembers passwords and fills in order forms. The FreeShop NextCard will be available in June 2000 at http://www.freeshop.com.
"The co-brand channel is another channel that NextCard uses to acquire customers, says NextCard Spokeswoman Michelle DesMarais. "We place 70 million banner ads a day, we're one of the top 10 online advertisers but we also use the co-brand channel to acquire new cardholders from very specific affinity groups."
"We're creating a co-branded card so we would bring the benefits of the standard NextCard, which we perceive as being the premier provider of online credit cards," says Lisa Wolff, vice president, business development, FreeShop.com...