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MVNO FreedomPop has become the first UK provider to offer zero-rating on OTT messaging service WhatsApp, it announced today.
FreedomPop launched in the UK last year running on Three's network and offering SIM-cards, including texts, minutes and data, for free. It relies on a freemium model in which subscribers pay for additional content or services.
It will now offer its 100,000 UK customers unlimited usage of WhatsApp in the UK and 30 countries across Europe and Southeast Asia without using their...