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For all the talk about virtual reality and how it can change the face of marketing, a new report from Forrester Research concluded that using virtual reality (VR) simply isn’t suited for marketing. The reason? Consumers aren’t ready for it - yet.
According to Forrester analysts Thomas Husson and Samantha Merlivat, critical-mass consumer adoption of high-end VR is still five years away in the United States, which is considered the most mature VR market today.
This is not to say that VR is a dead...