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Onward Healthcare, a nationwide provider of interim staffing services to health care facilities based in Norwalk has teamed up with Westport-based GrayGraham to design a campaign aimed at not only attracting clients, but also attracting registered nurses to the burgeoning "travel nursing" industry.
"Travel nursing" matches nurses with needy hospitals on a short-term basis.
"There is a current shortfall of 100,000 nurses in the country," said Kevin Clark founder, chairman and chief executive officer for Onward Healthcare, www.onwardhealthcare.com.
Clark, who also co-founded Cross-Country Travcorps, one of the leading providers of health care staffing in the country, launched his new health care staffing company this past spring, and recently partnered with one of the nation's largest private equity firms, Welsh, Carson, Anderson & Stowe (WCAS). WCAS, which specializes in health care-related enterprises, committed $50 million of equity...