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When Falconhead Capital LLC bought denim brand NYDJ Apparel LLC, the consumer market was declining rapidly.
However, the firm still saw NYDJ as a "very valuable little business," says CEO David Moross. Falconhead purchased the Vernon, Calif., company in 2008 and quickly brought in Edwin Lewis, who had previously worked as the president of Ralph Lauren's womenswear division, and the head of Mossimo, as CEO of NYDJ.
"It wasn't a fashion brand, but...
