Content area
Full Text
Time for more eyelove, and more Jennifer Aniston. Since the Shire disease awareness campaign launched more than a year ago, the eye community told Shire they wanted more Jen. So the pharma obliged, with original celebrity spokesperson Aniston even more front and center in its just-launched “eyelove” creative.
Aniston kicked off the eyelove campaign in fall 2016 in ads, telling the story of how she found out she had dry eye. But the latest work is meant to showcase even more of her personality.
In the new TV ad, Aniston plays the pop culture game “This or That” with a narrator as she demonstrates the choices. Flip-flops or boots? Smoky or natural eye? Calling or texting? Puppies or kitties? And finally-dry eyes or artificial tears?
Aniston stops and addresses the camera, “Wait, that’s a trick question. Because they can both get in your way. That’s why it is super important to chat...