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NEW YORK -- When selling Hispanic private-label products to Hispanic shoppers and mainstream American consumers, retailers need to consider each group's different diets and mind-sets, said a speaker at last week's Hispanic Food & Beverage Show here.
Hispanic shoppers tend to be brand loyal, but their loyalty levels are declining, said Al Greenwood, business development manager for Daymon Worldwide, a Stamford, Conn.-based private-label sales and marketing...