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Spots show actual people who gave opinions on site
Epinions.com, a Web site carrying written word-of-mouth product reviews, this week kicks off its first ad campaign, including a TV spot that shows an Apple Computer iMac destroyed at a shooting range.
The estimated sio million effort, from Goodby, Silverstein & Partners, San Francisco, attempts to bring the site to life on TV by using actual people explaining their reviews for the site. Another commercial highlights a negative review of a Utah ski resort, showing the snowboarder who wrote...