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Edun Taps Wauchob as Creative Director
Living up to a recent pledge that its socially conscious clothing label should be as much about design as it is about message, Edun has named Sharon Wauchob creative director.
The company is hopeful Wauchob, who will continue to design her 10-year-old signature collection in Paris, will breath a little more fashion into the collection and amplify its offerings. At ease in the luxury arena, Wauchob is no stranger to LVMH Mot Hennessy Louis Vuitton, which took a 49 percent stake in Edun last year. In 1997, a few years after graduating from Central Saint Martins, she packed up for Paris to work on textile development and accessories for the Paris-based group.
Finding Wauchob wasn't easy and quite a lot of other designers were interviewed beforehand, according to Edun's Ali Hewson, who cofounded the brand with her husband, Bono. Sharon was the one that stuck with us more so than anybody else, due to her thoughtfulness, her obvious talent and just a feeling she is really growing into something. This is her time. She's of the 21st century in a big way.
News that she had been approached by Edun first appeared in WWD last month.
Aside from having an aesthetic that suits Edun, Wauchob has a real connection to the clothes she designs...