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We all know it's easier to retain a current customer than it is to attract a new one, but are you prioritizing your marketing efforts to make sure your diners today return tomorrow? Beyond a great meal at a great price, there are a number of ways noncommercial foodservice venues can leverage creative marketing ideas to ensure customers are already thinking about when they can come back. What's more, these ideas are low-cost and easy to implement, perfect for small to medium-sized establishments looking to get ahead of the competition.
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While it's common for diners to pull out their smart phones as soon as they sit down, what if there was something engaging already on the tabletop for them to look at? Take advantage of your space by leveraging unique marketing materials that will catch your customers' eye. Get creative by printing messages on placemats, menus, table tents and even napkin dispenser displays like the AD-a-Glance marketing window of the Tork Xpressnap Napkin Dispenser. Or, if many of your customers prefer take out or delivery, consider custom printing for your cups,...