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JACKSON, MISS. - Cowboy Maloney's Electric City is located far from the world's entertainment and communications centers of Los Angeles and New York, but it has had an outsized impact on both.
In the 61 years since founder Cowboy Maloney began selling built-in appliances from his lumber yard, the family-held business has been on the cutting edge of technology and industry trends.
Cowboy, so named for the appliance corral that became a fixture of his stores, added TVs to the mix when the first TV station in Mississippi began broadcasting, and later expanded statewide with the 1991 acquisition of Electric City from Southern Co., a Southeast electric utility.
Within three years, the chain, now run by Cowboy's sons Con, Eddie and Johnny Maloney, secured its place...