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- Coca-Cola Refreshment employs standardized processes throughout North America.
- CCR collaborated with Kroger to identify optimal display size for Vitaminwater and leverages its database to plan the product mix needed to drive optimal sales, in-stock position and inventory levels.
- CCR employs advanced shipping notices to reduce back-door receiving time.
When the Coca-Cola Co. bought the North American operations of bottler Coca-Cola Enterprises (CCE) in February 2010, the result was a lot more uniformity across the business, including its direct-store-delivery operations, one of the biggest DSD networks in the world.
Coca-Cola Refreshments (CCR), the North American unit created from the merger, now operates a national supply chain organization, as opposed to CCE's regional business. "Since the acquisition, one of the most important changes has been a drive to employ standardized processes throughout North America," said Patrick Plunkett, vice president, customer solutions, CCR, which received SN 's Supplier Leadership Award in the DSD Logistics category.
These standards are helping CCR improve execution in inventory planning, transportation and delivery of more than 500 sparkling and still brands, 15 of which are billion-dollar brands, including Coca-Cola, Diet Coke, Fanta, Sprite, Powerade and Minute Maid. "Through continued system improvements and centralized planning, CCR...