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ATLANTA-Joy Dobosh, owner and CEO of Joy Carpets & Co. Inc., represents the third generation of her family associated with Joy Carpets. When she assumed control of the company during her father's extended illness, she had to make a decision whether to continue striving to compete with large carpet manufacturers in the industry, or whether to become a specialty mill, focusing on specialty carpets and rugs with whimsical, fun, unique designs.
The decision was relatively easy for Dobosh since her father had introduced the first printed education and recreational game carpet to the industry in 1973. It was the hit of the Chicago market that year, even making the front page of Home Furnishings Daily. This fun and unique style, which has become known as Joy Games, is still in Joy's running line today and continues to be a favorite. When carpet dealers think of unique and playful designs, they think of Joy Carpets.
Speaking of the longevity of the Joy Games style, Dobosh likes to recount the story of a young woman who introduced herself at a trade show. She told...