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By David Williams, [email protected]
DirecTv and Blockbuster Inc. (BBI) announced today they will start marketing a co-branded pay-per-view (PPV) service, known as "Blockbuster Ticket Only On DirecTv," effective June 1.
The co-branded PPV service will be based on and expand the co- marketing relationship for DirecTv equipment and services that the companies began a year ago.
That program, which involves more than 4,100 company-operated Blockbuster stores, has led to Blockbuster becoming one of the top DirecTv retailers in the United States, the companies said.
They said Blockbuster Ticket Only On DirecTv will offer...