Content area
Full Text
Who ever heard of a cable audio service that delivers 30 channels of Compact Disc (CD) music without commercials or disc jockeys? If you haven't, you're likely to soon, thanks to your local cable company.
Digital Music Express, or DMX as it is commonly known, is transmitted through local cable companies across the country. The commercial-free service has been in existence in the Baltimore area for almost two years.
United Artists Cable (UA), the only cable company in the area to offer the service, recently started targeting local businesses in Baltimore City.
"We started targeting businesses around February of this year, because we felt that it would go over big, and it has," says Eleanor Hall, sales manager for UA.
COMPETITION
Comcast Cable has been testing a similar service called Digital Cable Radio (DCR) in Salisbury for a year. But Comcast says it has no plans to launch the service until it has determined better ways of marketing it, says David Nevins, a Comcast spokesman.
United Artists has encountered some of the same problems, so as...