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Walk through the door of Dietrich's Meats and Country Store in Krumsville and you'll be overwhelmed by hunger even if you've just eaten a seven-course meal.
The aroma of its naturally smoked meats and freshly baked pies and cookies is that enticing.
Dietrich's is a family business, started 19 years ago because Willard and Verna's sons were getting older and needed something to do.
But the old-fashioned country butcher shop is also partly a tourist attraction -- with its more than 80 different homemade foods and meats, the bind you'd expect to find in the heart of Pennsylvania Dutch country.
Billboards on the Northeast Extension of the Pennsylvania Turnpike and along Routes 22 and 78 point the way to Dietrich's. Travelers passing through Berks County often stop and are treated to free samples in the store.
Locals have been buying their beef, pork, lamb and veal at Dietrich's Meats and Country Store for years. But people come from all over the world to shop there as well.
"We get a lot of out-of-state people, especially from Connecticut, New York, New Jersey and Ohio. The other day we had people from California," says Verna Dietrich, who at 63 funs the store with the help of her daughters-in-law and the eldest of her eight grandchildren.
The store -- open seven days a week year-round save holidays -- is directly off Exit 12 of I-78, west of the Kempton Inn and about 5 miles from the family's farms in Albany Township.
"We put the store here for the convenience of the customer." says Verna, whose idea it was. "This...