Content area
Full Text
The CW television network appears to be refining its OTT streaming strategy this fall TV season by making its in-season streaming offers exclusive to its own CW-branded digital platforms. The move essentially removes CW programming from Hulu.
As part of its new strategy, CW also is expanding its streaming service onto almost every major OTT platform, including Apple TV and Roku.
“As before, the app does not require authentication (meaning you do not need a cable subscription to access the content),” CW spokesperson Alana Russo told FierceOnlineVideo. She said CW's shows have been available to stream for free the day after air on cwtv.com and the mobile and tablet app for the last few years. But now the service is available on more devices.
The CW is promoting the change not through a press release or announcement but by tweeting about it through its...