Content area
Full Text
Crimson Hexagon has unveiled its proprietary image analysis capabilities, developed in-house, to help brands and agencies unlock insights within photo data. By applying Crimson Hexagons analytics engine to images to recognize scenes, objects, actions, faces and logos, brands learn who, how and where consumers engage with their products. Far beyond what they can achieve with simple logo identification, brands can analyze images to tailor marketing campaigns, drive product enhancements, identify influencers and more.
Social media users share more than 3 billion images each day. When brands rely solely on textual analysis, they miss out on the full context of consumer social conversations, especially since 85 percent of images on social media lack any text reference to the brands pictured in them. As Gartner analysts Nick Ingelbrecht and Melissa Davis wrote,...