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COLUMBUS, OHIO - Four months after selling K*B Toys, Consolidated Stores is still trying to convince investors that it is now a single business with a single focus. To help bring this point home, the closeout retailer has changed both its company name and all store names to Big Lots. Ceo Mike Potter announced the name change at Consolidated's annual meeting March 1.
All stores nationwide-currently under the banners Odd Lots, Odd Lots Furniture, Big Lots Furniture, Mac Frugal's and Pic 'N Save-will be changed to Big Lots, the name with the most brand equity. Potter said one name will allow the retailer to build a strong, nationally recognized brand. "One name puts us on the same page as one team," said Potter....