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Ryanair's first ever TV ad campaign offers plenty of pointers for retailers - the unpopular airline is on a mission to change its image.
Everybody has an opinion about Ryanair, the world's least loved airline. Last year it was rated bottom of 100 of the biggest UK brands for customer service by Which? magazine. It was the sort of criticism that Ryanair and its CEO Michael O'Leary in particular have spent years swatting away. Bothered? Not us!
Well, times have changed and Ryanair is showing signs that it is moving with them. Its first UK TV advertising is part of a thrust to shift negative perceptions...