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Coca-Cola Co. will bolster ad spending against its Powerade isotonic drink by upwards of 40% next year to upwards of $18 million, as it rolls two new flavors and a major instore merchandising program.
In January, Coke will launch two new Powerade flavors, Arctic Shatter and a blue-hued Dark Downburst, as it ups its media ante in TV, radio...
