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A campaign to draw travelers to Wichita Mid-Continent Airport will resume, city officials say, despite a four-month hiatus from the last $550,000 Ditch The Drive marketing effort.
Jessica Johnson, the city's marketing services director, says she expects to have an agency selected and plans for a new campaign approved by the Wichita City Council in early November.
That's after a panel made up of Johnson and representatives from the airport and its advisory board, the city purchasing department, Fair Fares Inc., and the city's air service committee select an agency to lead the effort later this month.
Johnson says the theme of the campaign may be different but its purpose is...