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New York
Microsoft Corp. has begun to live up to its promise to spend $50 million to $100 million on the channel for Windows 95 promotion and training, but some companies may have to wait longer than others to see funding from the Redmond, Wash.-based developer.
Microsoft has earmarked much of its market development funding in the channel for back-end rebates for street-level resellers while pumping healthy shares into preadvertising and back-ordering efforts with distributors.
"We're deep in the middle" of promoting the product with Microsoft, said Karen Fuller, vice president of marketing and product management at distributor Merisel Inc., El Segundo, Calif.
Fuller declined to give dollar amounts, but said the distributor had received about 50 percent of expected funding from Microsoft for advertising, marketing and efforts to line up Win 95 buyers before the product's Aug. 24 release. She referred to...